What does "data loss prevention" (DLP) primarily aim to achieve?

Data Loss Prevention (DLP) primarily focuses on safeguarding sensitive data from unauthorized access, transfer, or loss. This approach is essential in ensuring that confidential information, such as personal data, financial records, intellectual property, and trade secrets, is adequately protected from being inadvertently or maliciously exposed or stolen.

DLP solutions employ various methods, such as encryption, access control, and monitoring, to prevent data breaches and ensure compliance with regulatory requirements. By identifying and controlling the flow of sensitive information, DLP helps organizations maintain confidentiality and integrity of their data, thereby reducing the risk of data breaches, financial loss, and damage to reputation.

In contrast, the other options either do not align with the core objectives of DLP or focus on different aspects of data management. Promoting data sharing, tracking data usage, or backing up data to offsite locations are essential activities in their own right, but they do not directly address the primary goal of preventing unauthorized data exposure or loss.